Why Some Consumers Shy Away From Buying Car Insurance Online

Written by Mike

There are a growing number of people who believe that shopping for car insurance (as well as other types of coverage) online is the only way to go. However, there is still a very large group that looks down on this. Simply put, these people don’t understand the benefits associated with using the internet when buying a policy.

There is nothing wrong with doing things the “old way.” Calling agents on the phone and meeting with local professionals in person will always be a big deal. But before you do this, before you look past using technology to your advantage, it is important to compare the pros and cons of both strategies.

By understanding why some consumers shy away from buying insurance online, you may be able to better identify with your own personal situation.

Fear of Not Personally Communicating with an Agent

This is fear number one for the majority of consumers. They are used to speaking with an agent on the phone and/or meeting with them in person. Making the change to the online world is too much to handle.

While there is nothing wrong with craving personal communication, keep one thing in mind: buying insurance online does not mean you are bereft of personal communication. All you are doing online is comparing companies and quotes. Once you know which provider and policy is best, speaking personally with an agent is something you are entitled to.

Believing the Myths

There are many myths associated with buying insurance online. Here are just a few that scare people away:

  • Shopping online does not really save you any money
  • Using the internet to provide quotes gives the agent the upper hand
  • The best insurance companies and agents don’t use the internet – this is reserved for “internet insurance providers.”

Don’t believe these myths. Instead, find out about the truth on your own. You will be better off for it in the end.

Lack of Internet Knowledge

People who don’t use the internet often (or at all) never even think twice about shopping for car insurance online. This is to be expected. For example, the older population often times fits into this category.

Although you may not personally have much knowledge of the internet, chances are that you know somebody who does – such as a child or other loved one. Why not ask them for assistance shopping for a policy online?

In other words, you don’t want to miss out on the benefits of buying online just because you don’t know much about the internet.

What is Holding you Back?

These are three of the most common reasons why consumers avoid purchasing car insurance online. Can you identify with any of these? If so, hopefully you now understand that this could work in your favor when it comes to obtaining solid coverage at a low price.

The insurance industry is changing. Insurance companies and individual agents are moving their operations online. Don’t fight the change. Instead, embrace the change while realizing that it can benefit you in the long run.

This entry was posted in Auto by Mike.